The Art of Entarting (And Other Crafts)

I’m writing a copy about Belgium for a website, and I’ve come across the name of the Belgian actor and writer Noel Godin (left) who is famous for entarting diverse and sundry celebrities. The BBC states that the three reasons for the Entarteur to put someone high and mighty on his hit-list are: power, self-importance, and the lack of sense of humour. My printed country guide tells me that “... actor/writer Noel Godin achieved international notoriety in 1998 when he and his cohorts ambushed an unsuspecting Bill Gates and proceeded to cream the billionaire – literally. According to news reports, Godin and his groupies flung dozens of cream pies at the software magnate, scoring at least four direct hits” (Europe on a Shoestring). On the right, you can see the sweet result (apologies if this sounds slightly ambiguous!).
In 1969, the French novelist Marguerite Duras became the first target for Godin’s sweet revenge. Since then, his creamy anger struck against many a public figure, including the film-maker Jean-Luc Godard, the now French President Nikolas Sarkozy, and the now late choreographer Maurice Bejart. While being caked is undoubtedly humiliating, Godin seems to try and teach the celebrities a lesson in the importance of not taking oneself too seriously. It’s like he’s saying: don’t assume that everything that flies in your face is against you. Per chance, this pie was intended for someone else, and you simply happened to be in the way. Indeed, Sylvester Stallone apparently took being caked quite well (much to the surprise of the attackers), so he was crossed out from the entarteurs’ hit-list.
Mr Godin’s initiative is totally harmless and even gentle: he only uses traditional tarts, with whipped cream and possibly a bit of chocolate. But his many followers around the world realised that it’s best sometimes to use other kinds of tarts. In Britain, the BBC reports, the cakers preferred to use lemon meringue pies that held together well during the flight, as well as deep and large traditional custard pies. The caking groups take on “self-explanatory” names, like the original Belgian TARTE or London-based PIE.
Back in 2000, the BBC said that the caking movement took over America, targeting those worth of creaming on a twice-a-month ratio. For my part, I liked this episode with attacking the famous economist Milton Friedman. The attacker said: "[Free market economists] offer us pie in the sky, but being a down-to-earth guy, I brought that pie and gave it back to him." This is what I call the good sense of humour – witty and subtle.
I think we’ll have to wait now for the ultimate movie review site, Rotten Tomatoes, to take it to the letter. Of course, of course, to tomato a film maker or a movie star can be dangerous, if only because tomatoes can be fairly hard. But then cinema is all about entertainment, isn’t it, so a couple of bruises may well be justified by the maddening spur of publicity.
I was trying to remember, without diving into Google Search, about any incidents of caking, egging, appling, etc, of a public figure in Russia, but didn’t remember any at the moment. There was, however, an incident of cucumbering someone to death in Russian literature. The incident was narrated by Daniil Kharms (1905-1942) in his short story, What They Sell in the Shops These Days. The story below is quoted from the website of collected works by Kharms, prepared by Serge Winitzky, with translations in English and German.














